How effective is the combination of your main product and the ancillary tasks?

If my work were being made “for real” then one of the main focuses and purposes of the products would be to sell. The music industry is there to make a profit and therefor it is important to make something that will do so. This would involve a marketing campaign which in general works better if it is co-ordinated rather than having many aspects of the product that don't fit together. If there are links between each separate piece then they might be more memorable as the image being constantly repeated makes it stick in the brain. For example Lady Gaga's new song “Telephone” has had a strong campaign; her video has very specific imagery which is reflected in the single that was released which showed an image that fit with the music video as well as there being many online ads and articles about it.
In my own work, the imagery of the music video filters through to the still images of the ancillary tasks. There is a cohesive natural environment throughout each of the seperate pieces as well as clear links with the props: the red balloon, origami boat and flower are all mirrored in some way in the ancillary tasks, as you can see.

The path in the magazine advert represents the trail she follows in the video, the origami birds reflect the origami boats, the flower that the boy presents to the girl is used as the image for the panel where the cd would be and of course the river is depicted in the lake in the digipack. The front cover of the digipack and the front of the magazine advert also have similar images to tie them together. It was this subtle imagery and anchoring that creates this “co-ordinated campaign” and what I think would make it sell well as a “real product”.